The Giving Season: Generosity

November and December are a time of year when many of us feel more generous.   Figures indicate almost 40 per cent of charitable donations are made during these eight weeks—which means labeling this time period “The Giving Season” is completely justified.

A year ago, the Generosity Index shed some light on the giving habits of people, although it only measures the number of people claiming a tax receipt for their donation through Canada Revenue.    Those numbers continue to drop.

Not surprisingly many of the non profit organizations which see an upsurge in donations at this time of year are speaking directly to our hearts.   Making sure every child has a warm coat, or every family has something for their holiday season is a concern most of us share.

On November 28, organizations across the country will be taking part in Giving Tuesday    Following Black Friday, and Cyber Monday, it’s an opportunity for everyone to step back, and consider how an investment in non profit work can also be an important part of the holiday season.

While it’s a national movement, Giving Tuesday has a very local aspect to it as well.

Dozens of local agencies will be signed on looking for your support.   And as much as donations are always important, giving of yourself, and your time has a value as well.    Many organizations will welcome your skills—-even if you’re not sure what they are!   And that experience will likely be quite valuable for you.

This year, United Way Waterloo Region Communities is focused on changing the power of poverty…to put it simply, we’re working for the financial stability, health and education of every person in our community.

Please check out the Giving Tuesday information, and if you can, please donate.